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FOOTBALL IS THE INDUSTRY
DESIGN IS THE JOB
I'm Luke, a graphic designer who's spent the last 9 years embedded inside Premier League football clubs. Most recently as a designer for West Ham United, and before
that Crystal Palace.
I work across branding, campaigns, social content and
print, everything from matchday programmes to player launch shoots, with a focus on work that feels authentic to a club's identity.

EXPERIENCE
Nine years designing inside the game.

West Ham United Football Club
Graphic Designer
Social, branding and matchday content,
plus retail and commercial design assets.
2022 - Present

Crystal Palace Football Club
Graphic Designer
Digital, retail, campaign and matchday
design, including stadium signage.
2018 - 2022

Squawka
Freelancer
Social-first design for football data
and editorial content.
2017
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